Items Tagged with 'brand purity'



Dealer Structures: Europe, North America a World Apart

European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.
On Day 2 of Agritechnica, Erik Hogervorst, owner of Wout Hogervorst V.O.F., a dealership in the Netherlands, and president of CLIMMAR (European dealer association) and Eric Raby, president/GM-Sales of Claas North America gathered in Hall 9. Much of the conversation was a comparing and contrasting of the European vs. North American dealer networks.
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Case IH Dealers Brace for ‘Purity’ Push

While brand purity in dealerships had been relatively quiet lately as ag machinery markets created enough business for everyone (“even John Deere appeared to be relaxing on it,” said one exhibitor at the National Farm Machinery Show last week in Louisville), Case IH’s dealer meeting in Florida in February appears to have brought it to the forefront again.
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