Brand purity in dealerships has been top of mind lately following Case IH’s announcement at is dealer meeting in February that it wanted dealers to eliminate as many as 7 shortline brands from their lots. John Deere in Canada joined in the brand purity push with a memo distributed on April 1 to its Canadian dealers laying down strict guidelines on brand purity.
In the memo, Deere states, “It is John Deere Canada ULC’s position…
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