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Kubota Invests in U.S.-based AgTech Startup

May 16, 2022 | Posted in Technology
Kubota Corp. has invested in Parcel THRIVE Inc., a U.S. startup company that provides a collaboration platform to offer a wide range of products and services in one place throughout the production value chain of mainly fruits, vegetables and nuts from the procurement of equipment, machineries, seeds, fertilizers, and other necessities.
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John Deere Enters Joint Venture with SurePoint Ag Systems

March 24, 2022 | Posted in Technology
Deere & Company has entered into a joint venture with SureFire Ag Systems and its subsidiary, SureFire Electronics, a leader in planter fertilizer and sprayer mixing systems based in Atwood, Kansas. The joint venture will operate under the brand names SurePoint Ag Systems and SurePoint Electronics.
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New ePowertrain Unit Created at Eaton

Focused on EV transmission, reduction gearing, differential portfolio
February 25, 2022 | Posted in Technology

Power management company Eaton, Galesburg, Mich., announced on Feb. 22 that its Vehicle Group has formed a new ePowertrain business unit, which will focus on products from Eaton’s electrified vehicle (EV) transmission.


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Eaton Enters Low-Voltage Power Market

Components eliminate hydraulics for agriculture.
February 10, 2022 | Posted in Electric Machinery, Technology
Power management company Eaton, Galesburg, Mich., announced on Feb. 9, 2022, its Vehicle Group now offers an array of low-voltage electrical components that fulfill growing power and control requirements, including conversion, protection and distribution for commercial vehicles and off-highway applications.
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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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[On The Record] AGCO Puts Plan in Place to Promote Dealer Growth

[On The Record] AGCO Puts Plan in Place to Promote Dealer Growth

In this episode of On the Record we take a look at AGCO's recently introduced Transformational Assessment Process (TAP) for its North American production ag dealers. In the Technology Corner, Michaela Paukner examines how CNH Industrial and John Deere's tech stacks compare. Also in this episode, the latest earnings reports from Deere & Co. and Kubota.
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