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Ag Equipment Manufacturers are Falling Behind Electric Car Trends

By Todd Janzen posted on June 5, 2020 | Posted in Technology
The automotive industry is undergoing the most radical transformation since people sold their horses and carriages and purchased automobiles. Almost every automaker is investing billions of dollars to develop and market all-electric vehicles. The ag equipment industry, by contrast, does not appear to be investing billions into transitioning much of existing gas and diesel equipment to electric power.
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russian autonomous driving project

Rusagro, Cognitive Pilot Launch Ag Equipment Autonomy Project in Russia

May 28, 2020 | Posted in Technology
Rusagro, Russia's largest agricultural holding company, and Cognitive Pilot, an autonomous driving technology joint venture of Russia’s Sberbank and Cognitive Technologies Group, are introducing of the Cognitive Agro Pilot system, an autonomous driving system for agricultural machinery (combine, tractors and sprayers), with major pilot program.
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Yanmar Leverages Agri-Robotics for a Sustainable Farming Future

April 15, 2020 | Posted in Technology
Agriculture in the future will see increasing use of scientifically precise farming techniques, where automated ‘agro-bots’ monitor, treat and work the land, using advanced technology designed to help maximize yields and minimize disease. With its experience in automation and agricultural mechanization, Yanmar is making steps into advanced field robotics research.
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Quantifying the Economic Benefits of On-Farm Digital Technologies

March 6, 2020 | Posted in Technology
Precision agriculture has become mainstream in commercial agriculture production, and many would agree that it is “the way we farm today.” Utilization of technology varies from farmer to farmer, but the decision to invest in technology is commonly tied to the potential for increased efficiency and profitability.
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Are Farmers Becoming Less Brand Loyal?

Are Farmers Becoming Less Brand Loyal?

In this week's episode we look at the preliminary results of Farm Equipment and Ag Equipment Intelligence's latest Brand Loyalty Study. Also in this episode, dealers adjust their sales forecast for 2020 and Dealer Optimism takes a huge hit in March. Rocky Mountain Dealerships reported a decline in first quarter earnings and the Kansas City Federal Reserve Bank says farm lending slowed in the first quarter. In the Technology Corner, Jack Zemlicka discusses some non ag opportunities for precision services.
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