Technology Corner

ARTICLES

[Technology Corner] Smart Ag Previews Autonomy with Aftermarket ‘AutoCart’ Kit

Last week at the Farm Progress Show, Ames, Iowa-based technology developer Smart Ag showcased its AutoCart autonomous technology during a field day demonstration. Constructed as an aftermarket kit, the AutoCart can be installed into the cab of a tractor and synced with a combine during harvest season to give a grower control of two machines from one location.
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[Technology Corner] Five-Year Precision Priorities

The last half-decade has seen both subtle and dramatic shifts in dealer priorities, with evolving sales goals and service objectives. But results of the recently released sixth annual Precision Farming Dealer benchmark study reinforce several trends for how dealers plan to achieve continued business growth.
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[Technology Corner] Leadership for SeedMaster Mfg. and Dot Technology Corp. Reflect Commitment to Autonomous Expansion

Over the past few months, Seedmaster Mfg. and sister company Dot Technology Corp. finalized the hiring process for new corporate leadership. Leah Olsen, who also serves as president of the Agricultural Manufacturers of Canada, will serve as CEO, while Jeffery Bourasa will bring 15 years of Saskatchewan-based finance and leadership experience into the CFO role.
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Technology Corner

Farmobile Acquires Prime Meridian to Develop DataServices Offering

Last week, data servicer Farmobile acquired the assets of Prime Meridian, a precision agriculture data management company out of Nevada, Mo. The move aims to utilize Prime Meridian’s advisors in data analysis and agronomy for Farmobile’s new data stewardship offering, DataServices.
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Technology Corner

Precision Revenue Trending Upward

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.
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Technology Corner

Service Tech Recruitment an Ongoing Precision Predicament

Last month, I stopped by Nebraska Equipment, a Case IH dealer based in Seward, Neb., to discuss hiring in the precision industry with sales manager Kenny Pekarek. The timing of the visit was fitting, as the dealership was just one week into hiring its first precision intern, not coincidentally during the heart of planting season.
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Technology Corner

High Speed ISOBUS to Expedite ‘Plug & Play’ Compatibility

Last month, I traveled to Lincoln, Neb., to cover the Agricultural Electronics Foundation Plugfest event. For hours on end, developers from around the world tested their platforms for compatibility in a round-robin format, hoping to fix any underlying issues en route to eventually achieving ISOBUS certification.
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Technology Corner

Farmers Edge Partnering with Raven

As planting ramps up after spring was slow to arrive in many parts of North America, farmers will be closely monitoring their early-season fertilizer applications to ensure crops get off to a strong start. Use of nitrogen stabilizers are a staple on some farms to prolong the effectiveness of spring-applied nutrients. But a new company is beta-testing a unique alternative to chemically-applied nitrogen inhibitors.
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Technology Corner

Little Engine Ventures Acquires Stable’N Start-Up

As planting ramps up after spring was slow to arrive in many parts of North America, farmers will be closely monitoring their early-season fertilizer applications to ensure crops get off to a strong start. Use of nitrogen stabilizers are a staple on some farms to prolong the effectiveness of spring-applied nutrients. But a new company is beta-testing a unique alternative to chemically-applied nitrogen inhibitors.
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Technology Corner

Potential Data Dilemma with Bayer-Monsanto Deal

News broke last week that, it appears the mega-merger between Bayer and Monsanto will happen, creating another diverse giant in the ag industry. The Germany-based Bayer had launched data-driven platforms including xario and Zoner in recent years. But in an increasingly crowded data management service field, those brands got little if any attention in North America.
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