Technology Corner

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[Technology Corner] OEM Dealers Forecast Dip in Precision Hiring

For the second year in a row, precision farming ranked high on dealers’ list of best bets for improving unit sales, according to Ag Equipment Intelligence’s 2021 Dealer Business Outlook & Trends report. While the category lost its first place slot from last year’s report, it still ranked second among 21 different areas, with more than 93% of dealers betting on precision systems to remain the same or improve unit sales in 2021.
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Looking at the Dealer of 2030

Forecasting how farm equipment dealerships will operate in 10 years allows for a combination of creative and critical outlook. With ongoing generational transition on many U.S. farms, relationships between customer and dealers are evolving.
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Selling Strategic Planning as a Service

Successfully selling precision farming services is an annual objective for many farm equipment dealerships. Getting farm customers to pay for software updates, in-field support and hardware installations is a challenge. But what about connecting customers’ ag tech and equipment investments with a long-term business plan for their farm operation?
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Crunching the Tech ROI of Equipment Leasing

As farm equipment continues to become more automated, tracking up- and downtime to the hour — especially with leased machinery — can have a significant economic impact. For ag input retailers that offer custom application services and lease fleets of sprayers, spreaders and floaters, the ability to monitor machine hours, fuel costs and labor time allows for an accurate analysis of return on investment.
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Dealers Take Conservative Precision Outlook

The results of the eighth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — trend toward a conservative reality and a cautious outlook for the majority of respondents.
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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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