As we reported in the last issue of E-Watch, Case IH is leaning on its dealers to drop as many as 7 shortline equipment brands they may be carrying. The shortlines named included Drago, Gerringhoff, Great Plains, Kinze, Kuhn Krause, Kubota and MacDon.
To follow up, the producers of Ag Equipment Intelligence’s new “On the Record” videocast conducted an impromptu poll to determine how the dealers of red equipment would react to the company’s dictatation to get those equipment lines off of their lots.
The survey indicated that about three-quarters of the Case IH dealers who responded don’t believe the push from brand purity will have any impact on their business plans and won’t remove the shortline equipment.
Slightly over 19% say they would scale back ordering of the mentioned shortlines in 2014. Only 8% will begin to eliminate the mentioned shortlines from their dealership in the year ahead.