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Dealers Forecast Revenue, Unit Sales Growth for 2021

It’s been a strange year for dealers to say the least. They’re facing the long term effects of a global pandemic and ongoing low commodity prices, as well as an election year in the U.S. In spite of all that, results from the Ag Equipment Intelligence 2021 Dealer Business Outlook & Trends survey show dealers not only beat last year’s estimates for sales in 2020, but they’re now predicting greater revenue growth in 2021 than they did for 2020.
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USDA Reports Farmland Values Remained Stable in 2020

The value of farmland is an important economic indicator for the agricultural business because it represents most farmers’ highest valued asset. Steady or rising farmland values along with low interest rates have been positive trends for farmers, particularly in light of lower commodity prices in the past several years. Stable farmland prices have remained the one positive during these years of major challenges for U.S. farmers.
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Ag Barometer Rises as Crop Prices Rally

U.S. agricultural producers became more optimistic again in September as the Purdue University-CME Group Ag Economy Barometer climbed to 156, the highest reading for the index since the pandemic began last winter and 12 points higher than one-month earlier.
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Rise in Early Orders Bullish for Ag Equipment Sales

In a note to investors, Stanley Elliott of Stifel said, “We wanted to highlight a survey from Ag Equipment Intelligence which suggests early order activity for North American ag equipment is pointing to a slight increase on a weighted average basis following 6 years of declines.
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Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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