Compiled and written by the editors of Ag Equipment Intelligence and in its 16th year, the 48-page Dealer Business Outlook & Trends Forecast has become the must-have business planning tool for the equipment dealer, manufacturer, consultant and other key players in the Ag equipment industry. Read More

This new 44 page report from Ag Equipment Intelligence presents data the editors have compiled from surveys of farmers in 2014, 2017 and 2020 to gauge the level of loyalty they hold toward the brand of equipment they use in their everyday farming operations. It also captures major shifts in how farmers view their ag machinery that could impact their purchasing decisions.

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California is one of the most unique states in the U.S. for agriculture. In addition to generating more agricultural sales in 2018 ($42.6 billion) than any other state, California grows over 400 crops, touting some of the most impressive diversity in commodities seen in the U.S. Between these two factors, a significant market for shortline equipment has evolved, with many brands focusing on highly niche equipment designed for specialty crops like almonds, lettuce, tomatoes, etc. Read More

The 'Big Dealer' Report is the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers. Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry... Read More

The first edition of the “Independent Precision Dealer Report: A Listing of Non-Major Ag Technology Dealers” is a first of its kind project that aggregates information on more than 250 precision farming-focused dealers throughout the U.S. and Canada. These dealerships are not affiliated with and do not carry equipment offered by AGCO, Case IH, John Deere or New Holland. Read More