Hogervorst-Raby.jpg

Dealer Structures: Europe, North America a World Apart

By Mike Lessiter posted on December 17, 2019 | Posted in Ag Equipment Business

European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.

Pictured Above: Dutch dealer Erik Hogervorst (l), president of the European dealer association, met Claas of America’s Eric Raby in Germany during the once every 2 years German show Agritechnica in November 2019

Erik Hogervorst
President, CLIMMAR (European dealer association) and independent equipment dealer based in the Netherlands

Eric Raby
President/GM-Sales, Claas North America

Editor’s Note: Originally intended to be a “Conversations in Ag” discussion during Germany’s Agritechnica in November 2019, there was so much…

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KEYWORDS brand purity Claas, dealer satisfaction climmar Data Connect dealer consolidation dealer purity Dealer-manufacturer relations distribution networks Eric Raby Erik Hogervorst European dealer network European farm equipment distribution farm equipment dealers in Europe Wout Hogervorst
Mlessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

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