Technology Corner

Technology Corner

Company Inches U.S. Ag Toward Autonomy

Recent years have seen momentum build for autonomous vehicles in agriculture as a potentially more efficient and durable alternative to today’s machinery. But to bring autonomy to North American agriculture, it’s going to have to be phased in, says Kraig Schulz, president and CEO of Autonomous Tractor Cooperation.
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Technology Corner

Deere's Agronomic Evolution Moves Forward with Partnership with Agrian

Earlier this month, John Deere announced its collaboration with California-based Agrian to deliver the company’s Prescription Creator platform. Starting this spring, the software will allow farmers to import, track and manage seeding and fertilizer prescriptions through Deere’s online Operations Center portal.
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Technology Corner

AgriSync Launches New Telematic Tool

One company is seeking to combine the comfort of face-to-face interaction with the convenience of remote service. Iowa-based AgriSync recently launched a mobile app that allows retailers and farmers to visually communicate remotely in a real-time video support session.
One company is seeking to combine the comfort of face-to-face interaction with the convenience of remote service. Iowa-based AgriSync recently launched a mobile app that allows retailers and farmers to visually communicate remotely in a real-time video support session.
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Technology Corner

Precision Outlook for 2016

While North American retailers forecast another challenging year for new equipment sales, technology sales are projected to rebound at a quicker pace, according to Ag Equipment Intelligence's 2016 Dealer Business Outlook & Trends report.
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Technology Corner

Equipment Sharing Links Dealers to Revenue

A recently launched program is offering dealers a new alternative to letting tractors, combines or other implements sit on the lot until the right customer comes along.
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Technology Corner

Precision Ag Parallels IT Industry

We're seeing unique parallels between running a precision ag and running an IT company. Arlin Sorenson, founder of HTS Ag, discusses a shift from a product-focused business to one rooted in service, driven by shrinking margins on precision hardware.
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