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Technology Corner

A Growing Precision Customer Gap?

February 24, 2017
At last week’s National Farm Machinery Show in Louisville, I had the opportunity to talk with suppliers about how and why precision farming dealer networks are evolving in the industry.
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Technology Corner

An Amazon Approach to Online Opportunity

January 6, 2017
It’s no secret that consumer shopping tendencies are trending toward online purchases, but one of the more staggering numbers reported by USA Today is that Amazon shipped more than 1 billion items worldwide this holiday season.
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Technology Corner

The Need for a New Breed of Specialists

December 16, 2016
Finding the next generation of precision farming specialist is a challenge that more than 85% of dealers reported being a priority to grow their precision business in the Precision Farming Dealer 2016 Benchmark Study.
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Technology Corner

Connectivity Concerns Hinder Service Progress

December 2, 2016
GPS and guidance systems might be technology taken for granted in some precision farming circles, given they were some of the earliest innovations adopted on farms. But the success of these systems is still rooted in signal reliability. Acquiring and maintaining a connection can be a challenge, even as cellular networks have become increasingly reliable.
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Technology Corner

Suppliers Consolidate Software Offerings

November 18, 2016
Consolidation is trending in the precision farming industry with several equipment manufacturers, hardware suppliers and data management providers merging or forming business partnerships in recent months.
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Technology Corner

Will Autonomy Drive Tractor Market in 10 Years?

October 28, 2016
Anticipation mixed with a little anxiety as to how soon autonomous vehicles will be roaming farm fields in North America continues to build. Some experts and manufacturers forecast that within the next 3 years, the autonomous industry will begin to take shape in agriculture.
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Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.
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