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Technology Corner

Deere Again Tops GPS Use List Among Strip-Tillers

July 14, 2017
Strip-till and precision farming technology intersect on many strip-tillers’ operations to improve efficiency and productivity. While auto-steer and GPS guidance are almost considered standard on many farms, there is increasing investment in RTK-level GPS correction systems.
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Technology Corner

Dealers Forecast Precision Revenue Rebound

June 23, 2017
It’s been a challenging few years for many precision farming dealers navigating the instability of the commodities market and cautious purchasing habits of customers. But the results of this year’s recently published fifth annual Precision Farming Dealer benchmark study signal an optimistic shift in retailers’ revenue expectations and business objectives compared to recent years.
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Technology Corner

Branding a Precision Business

June 9, 2017
Dealerships tend to be adept at selling — whether it’s machinery, parts or service. But talking with precision farming managers, one area that is often an afterthought in their department is the need to sell themselves.
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Technology Corner

Obstacles to the Digital Ag Evolution

May 26, 2017
With the rapid evolution of technology, it's not always easy for precision dealers to catch their breath. However, a time may be coming when the precision industry takes stock of where it is and where it needs to go.
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[Technology Corner] Termination of Deere Deal Doesn’t Devalue Data

May 12, 2017
One of the more interesting elements of John Deere’s planned acquisition of Precision Planting from parent company Monsanto, involved the data collection capabilities provided by the hardware. The cancellation of the deal included a digital collaboration agreement between Deere and the Climate Corp., which would have allowed for sharing of agronomic data between Deere’s Operations Center and Climate’s FieldView platform.
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Technology Corner

Attaching Value to Agronomic Services

April 21, 2017 | Posted in Technology
It’s no secret that in recent years more dealerships — either by choice or by directive — are incorporating agronomic services into their businesses. Those who have been receptive to adding prescriptive farming options to complement machinery and component sales, have gradually been able to gain traction with customers.
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Technology Corner

Internet Equipment Sales: Opportunity or Threat?

March 31, 2017 | Posted in Technology
Online ordering is an increasingly popular and convenient purchasing method for consumers. Just this past week, Amazon launched its Prime Now, which offers 1- and 2-hour home delivery of among other things, household items or groceries.
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Technology Corner

Top Takeaways from SIMA 2017

March 10, 2017
Last week I had the opportunity to attend the 2017 SIMA Agribusiness Show in Paris and observe some of the global trends shaping the future of the agricultural market. With more than 1,700 companies from more than 40 different countries in attendance, there was no shortage of innovation on display. Here are a few of the highlights from this year’s show.
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