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Technology Corner

EDA Compensation Report Reflects Expansion of Precision-Focused Positions

December 22, 2017
Every two years, the Equipment Dealers Assn. (or EDA) releases their Compensation & Benefits Report, a comparison of salaries, benefits and unique components of compensation plans from 1,500 dealership responses throughout North America. Included in the most recent report, released and compiled in 2016, is a widened scope on precision farming-related positions, both at the corporate and dealership level.
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Technology Corner

The Reality of Artificial Intelligence in Ag

December 8, 2017
The term artificial intelligence, or AI, as it relates to agriculture, is often equated with other trending technologies like autonomous equipment and field sensors. But AI-based equipment is distinct in that rather than being programed to perform a function, it’s being designed to interpret data pulled from the field, act on it and teach itself best practices in the process.
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Technology Corner

Letting Technology Drive Market Share

November 22, 2017
Market share is viewed as a measurement of success, especially among farm equipment manufacturers in the U.S. But the landscape — both literally, and figuratively — is different in Europe.
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Technology Corner

Deere Dealers Increase Precision Hiring Plans

November 10, 2017
During the last several years, a growing majority of dealers have either established a separate department for precision farming or designated a precision farming specialist as the primary salesperson for ag technology.
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Technology Corner

Developing Precision Service Diversity

October 27, 2017
During the last several years, a growing majority of dealers have either established a separate department for precision farming or designated a precision farming specialist as the primary salesperson for ag technology.
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Technology Corner

Farmers Edge Partners with Planet

October 13, 2017
Collecting aerial imagery in agriculture has increased in recent years with the emergence of unmanned aerial vehicles and more sophisticated infrared and remote sensing tools. However, challenges remain as to how timely captured data can be processed and utilized for in-season crop management decisions.
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Technology Corner

Preparing for the IOT Evolution

September 22, 2017
One of the more buzzworthy terms in the consumer business world is Internet of Things, or IoT for short. While a bit ambiguous, the IoT trend is taking off with integrated voice activation tools and in agriculture with companies moving conceptual designs into commercial development.
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Technology Corner

DOT Looks to Mark Future of Autonomy

September 8, 2017
Widespread availability of fully autonomous vehicles in agriculture may still be several years away. But in recent years, companies have publicly showcased self-driving innovations, advancing development to the cusp of commercial production.
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Technology Corner

Agronomic Expansion for Wheat Growers

August 25, 2017
With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.
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Technology Corner

Untapped Opportunities with Precision Remarketing

August 11, 2017 | Posted in Technology
With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.
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