Technology Corner

Independent Dealer Value

The last several years have seen rapid changes in competition and collaboration within the precision farming industry. Major manufacturers have been active in acquiring boutique precision companies to complement equipment offerings.
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5-Year Precision Revenue Outlook

2019 has seen interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer business objectives toward data management for future revenue, according to the seventh annual Precision Farming Benchmark Study.
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Finding the Next Start-Up ‘Unicorn’

Even in a challenging ag economy, dealerships are looking for opportunities which can strengthen the business for the future. Acquisitions and consolidation have long been a part of the farm equipment industry. But collaborations and partnerships, especially on the precision farming side, could be key in further developing this side of the business for dealers.
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Post-Planting Mindset of 'Selling Solutions'

Summer is typically a prime timeframe for precision salespeople to engage customers on future purchasing decisions. But with many regions dealing with delayed planting this spring, precision specialists have perhaps put off having conversations with customers about technology additions or upgrades.
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Deere Guides GPS Use Among Strip-Tillers

Strip-till farmers have typically been among the most progressive adopters of precision technology, embracing tools including variable-rate seeding, implement guidance and unmanned aerial vehicles. But RTK-level correction is often referred to as the most essential technology in a successful strip-till system, given the importance of accurately planting into a narrow strip of soil.
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Dealers Shift How They Bill Precision Support

Based on findings from the 2019 Precision Farming Dealer Survey, this year shows a four-year low for dealers offering precision service packages to farmers. However, there was a shift on how dealers are billing their support.
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Dealers Maintain Revenue Optimism

Talking with precision dealers about their revenue outlook during the last several months, most have shared variations of the same story — cautious optimism with a caveat. A challenging spring in many areas is compounding the prolonged effect of the slumping ag economy, a combination precision dealers cited as a concern.
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Crop Sensing Advancements

One of the reasons behind growing interest in optical sensor technologies, or in sensor technology as a whole, is increasing input costs, which are creating tighter margins for farmers. While there is still plenty of theoretical outcomes, farmers are most interested in practical impacts that sensing technology can provide, according to Dr. Ray Asebedo, agronomic consultant.
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Trending Ag Tech Consolidation

The types of ag technology that manufacturers are developing, dealers are selling and farmers are adopting is changing. A combination of factors are contributing to the evolution, including market instability, commercial momentum for increased machine automation and more connectivity with technology.
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