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Shifting to Precision Specialization vs. Generalization

August 14, 2020
Precision farming specialists are often called upon to be versatile, adaptable problem-solvers. But as the next generation of decision-maker moves into farm management roles, dealerships are also transitioning how they meet the evolving expectations of customers.
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Selling Strategic Planning as a Service

July 24, 2020
Successfully selling precision farming services is an annual objective for many farm equipment dealerships. Getting farm customers to pay for software updates, in-field support and hardware installations is a challenge. But what about connecting customers’ ag tech and equipment investments with a long-term business plan for their farm operation?
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Crunching the Tech ROI of Equipment Leasing

July 10, 2020
As farm equipment continues to become more automated, tracking up- and downtime to the hour — especially with leased machinery — can have a significant economic impact. For ag input retailers that offer custom application services and lease fleets of sprayers, spreaders and floaters, the ability to monitor machine hours, fuel costs and labor time allows for an accurate analysis of return on investment.
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Dealers Take Conservative Precision Outlook

June 19, 2020
The results of the eighth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — trend toward a conservative reality and a cautious outlook for the majority of respondents.
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RTK Use Dips Slightly Among Strip-Tillers

June 5, 2020
Strip-till farmers have typically been among the most progressive adopters of precision technology, embracing tools including variable-rate seeding, implement guidance and unmanned aerial vehicles.
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Adjusting the Pace of Autonomy in Ag

May 15, 2020
Momentum for autonomy in ag continues to accelerate with driverless systems being developed and demonstrated. However, over the past 6 months, companies have adapted the pace of progress to accommodate the unavoidable impact of COVID-19.
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Planning for Precision Growth, Outside of Ag

May 1, 2020
Although many precision farming specialists are in the thick of spring planting and logging long hours, the growing season can create a service void for precision teams prior to preparing for fall harvest. But even amidst the socioeconomic challenges confronting the ag industry, there are revenue opportunities dealers can pursue to bridge the seasonal gap for precision farming employees.
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Working Remote a Plus for Precision Specialists

April 3, 2020
On the cusp of spring planting, dealerships are facing the dilemma of accepting the new reality of social distancing and self-quarantine, or taking advantage of the tools and talent they have to continue delivering high-quality service to farm customers.
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Marketing the Value of Your Precision Business

March 20, 2020
On the cusp of spring planting in many areas, farmers are preparing to put their precision farming systems to the test. And in many cases, planter clinics have been cancelled or postponed this year, making it all the more important that farmers have alternative opportunities to get answers.
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‘Right to Repair’ Precision Perspective

March 6, 2020
Diagnosing technology problems on ag equipment can be as much an art as it is a science. Compatibility and simplicity of systems can pose challenges, even for the most tech-savvy farmers. But for those willing and capable of troubleshooting precision problems, complemented by reliable dealer support, the ability to fix a technical issue can be a time and money-saving opportunity.
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