After 5 years of dealers reporting declining aftermarket precision sales, in the 2021 Precision Farming Dealer Benchmark Study, 46% of dealers said their precision products are being sold as aftermarket sales vs. 40% in last year’s study.
The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
While robotics and automation will be valuable tools for streamlining predictable farm tasks, automating creative troubleshooting and technical intuition — skills often associated with precision specialists — will be challenging.
Precision specialists are no strangers to being called upon to consistently meet, and exceed performance expectations. The trait translated to dealerships eclipsing 2020 revenue expectations reported in last year’s Precision Farming Dealer benchmark study.
On the cusp of spring planting in many areas, dealerships are reminded of the measurable and intangible value that an experienced precision farming team brings to the field for customers. But the skillset possessed by a really good precision ag technology specialist is hard to find. They are in high demand and thus expensive, and they take extensive training to develop.
The marriage between ag technology and no-till has typically been a stable one. While recent years have seen farmers be more judicious with their precision expenditures, demanding more return on investment, no-tillers have tended to maintain or increase their spending on ag technology products and services.
With ongoing shortages and delays in parts availability and shipping, precision and iron dealers are seeing opportunity to develop robust early order programs to roll out this summer.
A week into the new year, one of the carryover lessons learned by precision dealers in 2020 was that they either need to learn how to disrupt the way they do business, or risk being disrupted.
Wrapped around this concept is the question of how dealers will help their customers be more profitable with where and when they invest in ag technology products and services.
A week into the new year, one of the carryover lessons learned by precision dealers in 2020 was that they either need to learn how to disrupt the way they do business, or risk being disrupted.
Wrapped around this concept is the question of how dealers will help their customers be more profitable with where and when they invest in ag technology products and services.
A week into the new year, one of the carryover lessons learned by precision dealers in 2020 was that they either need to learn how to disrupt the way they do business, or risk being disrupted.
Wrapped around this concept is the question of how dealers will help their customers be more profitable with where and when they invest in ag technology products and services.
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In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns.