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Raven Industries Expands in Canada

November 10, 2020 | Posted in Technology
With significant capacity for machine production and 5 acres for testing, this new facility is positioned to be the central campus for precision and autonomous agriculture innovation, training and service for Raven Canada.
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[Technology Corner] OEM Dealers Forecast Dip in Precision Hiring

October 23, 2020 | Posted in Technology
For the second year in a row, precision farming ranked high on dealers’ list of best bets for improving unit sales, according to Ag Equipment Intelligence’s 2021 Dealer Business Outlook & Trends report. While the category lost its first place slot from last year’s report, it still ranked second among 21 different areas, with more than 93% of dealers betting on precision systems to remain the same or improve unit sales in 2021.
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Deere Wins Spectrum Broadband Licenses in FCC Auction

October 15, 2020 | Posted in Technology
Rural broadband connectivity plays a major role in precision farming reliability. Without a strong wireless connection, growers have no incentive to explore adding precision agriculture to their farm. This can negatively impact new equipment sales as farmers have no use for the technology on new equipment.
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[Technology Corner] Forecasting the 3-Year Precision Picture

September 25, 2020 | Posted in Technology
We recently shared some perspective in this segment on what the dealership of 2030 could look like, with a major emphasis on precision technologies like robotics and hyper-specialized services. But what are dealers forecasting as their best bets for growing precision revenue in the next 3 years?
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