In a letter to dealers on Friday, July 26, CNH executives announced the immediate appointment of Ryan Schaefer to the role of Vice President for New Holland Agriculture North America.
CNH Industrial has played a major role in the creation of ConectarAGRO, a consortium of eight partners from the agribusiness and telecommunications fields, whose aim is to bring open connectivity solutions to all the agricultural regions of Brazil.
New Holland Agriculture has announced that Brett Davis will assume the role of Brand Leader for North America. He is replacing Bret Lieberman and will report to Carlo Lambro, global president of New Holland.
CNH Industrial’s New Holland operations in Europe will start distributing hay and tillage tools through its dealers there and in Australia in the first half of 2018 as it capitalizes on the February 2017 acquisition of the Kongskilde agricultural equipment division.
New Holland Agriculture dealers will have access to a wider portfolio of hay tools, tillage machinery and forage feeders once CNH Industrial completes its acquisition of Kongskilde’s product, brand and manufacturing assets.
While it appeared that New Holland North America was finally demonstrating some stability in its top leadership ranks, apparently this wasn’t the case.
The prospect of commercial production of cellulosic ethanol from corn stover — which is now a reality with the opening of the POET-DSM Advanced Biofuels plant in Emmetsburg, Iowa — has spurred ag engineers to develop new equipment to improve efficiency of the harvesting process and quality of the material delivered to processing plants.
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The announcement of a partnership between New Holland and Bluewhite was one of the big precision stories of the summer. West Coast New Holland dealers now have the rights to sell, distribute and service Bluewhite’s aftermarket autonomy kits.