In grateful recognition of the service and sacrifice of our Armed Forces and their families, New Holland Agriculture announced today that effective on Veteran's Day, November 11, 2011 and continuing through January 21, 2012, it will offer U.S veterans and military personnel a $300 discount on the purchase of New Holland Boomer compact tractor models 30, 35, 40 or 50 purchased in North America. New Holland will also donate $100 to the Fisher House Foundation for every Boomer compact tractor sold in North America during the discount period.
The New Holland discount/contribution initiative is designed to coincide with a previously announced program involving a New Holland tractor, nicknamed the 'Lil Tug by the crew at the famed Jay Leno Garage, the tractor's home for the last five years. New Holland and Jay Leno have spearheaded the program that will see the 'Lil Tug auctioned for charity at the Barrett-Jackson Auction in Scottsdale, Arizona on January 21, 2012. Proceeds from the tractor auction will go to the Fisher House Foundation, best known for its network of comfort homes built on the grounds of major military and VA medical centers where families can stay while a loved one is receiving treatment. The Foundation also ensures that families of service men and women wounded in Iraq or Afghanistan are not burdened with unnecessary expense during a time of crisis.
"This discount and contribution program will further enhance the charitable efforts accomplished by the Fisher House Foundation," said Abe Hughes, Vice President of Sales and Marketing for New Holland Agricultural Business in North America. "Agriculture has always been one of the backbones of America and it is very fitting that our industry steps forward once again to contribute to not only the courageous members of the Armed Forces, but also to a great role being taken by the Fisher House Foundation."
"We are honored that New Holland is supporting our military families by supporting the Fisher House Foundation. We are doing our best to meet the needs of our military and their families through our many Fisher House programs including several new construction projects in the near future. This support will go a long way in helping our nation's most valuable asset — our military and their families," said Ken Fisher, CEO Fisher House Foundation.
The New Holland tractor discount is available on new, New Holland Boomer compact tractor models 30, 35, 40 or 50 sold by an authorized New Holland dealer. Veterans and military personnel will need to show a valid, government-issued military ID card or other proof of military service to receive the discount. See your local New Holland dealer for details.
About New Holland Agriculture — New Holland Agriculture is a division of CNH Global N.V. (NYSE: CNH - News), a majority-owned subsidiary of Fiat Industrial S.p.A. (MI: FI.MI - News). New Holland Agriculture sells and services an innovative line of agricultural equipment, including a full line of tractors, hay and forage equipment, harvesting, crop production and material handling equipment. Sales, parts and service are provided by more than 1,000 New Holland dealers throughout North America.