Case IH Asking Its Dealers Where They Fit in Future

As dealer consolidation continues on its established path, Case IH executives say their urging dealers to be active in determining their future role with the company.

“We’re taking a proactive approach in consulting with our dealers and asking them, ‘Where do you fit?’” Jim Walker, vice president of Case IH North America, said during an interview with Ag Equipment Intelligence at the Farm Progress Show last month.

Walker says that dealers need to take the…

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