The latest episode of On the Record is now available! In this week’s episode, we discuss the See & Spray technology that Deere showcased at the Consumer Electronics Show in Las Vegas. In the Technology Corner, Jack Zemlicka explores how dealerships can rethink how they determine and define precision roles. Also in this episode: Claas’ fiscal 2019 revenues, growth in the telescopic handler market in France and some of the results of Rural Lifestyle Dealer’s annual Dealer Outlook & Trends survey.

More ag equipment dealers believe the cold, wet weather that resulted in later than normal planting season, or prevented planting altogether, had a bigger impact on their business this year than did the ongoing trade wars. But both clearly impacted ag machinery sales in the past year in the eyes of the dealers.

Following a visit to John Deere’s new Intelligent Solutions Group (ISG) headquartered in Des Moines, Iowa, during the last week of May, Stanley Elliott, analyst with Stifel, says he sees opportunities with “Deere working to monetize its data platform as well as commercialize technologies acquired in the Blue River deal.”