Marketing may be the most misused word in business today. Tim Young, general manager of Regina, Sask.-based Young's Equipment, says it's critical to have a specific understanding of marketing when business authors keep rewriting definitions to sell textbooks.
Tim Young is the General Manager of Young's Equipment which was awarded the 2009 Dealership of the Year. Young will be participating in the Dealer-To-Dealer Panel — Succession Planning. His topic is "Preparing the Next-Generation to Take Over." Young founded his company by taking over a bankrupt dealership in 1988. Today, it is a 7-store, 200-employee operation that recently passed $210 million in sales.
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The announcement of a partnership between New Holland and Bluewhite was one of the big precision stories of the summer. West Coast New Holland dealers now have the rights to sell, distribute and service Bluewhite’s aftermarket autonomy kits.