Facing one of the biggest barriers to growth for farm equipment shortline manufacturers — finding dealers — on September 3 Miller-St.Nazianz announced it had sold its sprayer and silage packaging/storage products business to New Holland.
While many farm equipment dealers believe that loyalty to specific equipment brands of ag machinery has diminished over the years, replaced by demanding, price shopping farm operators, that’s not what a majority of the farmers surveyed by Farm Equipment magazine say. If anything, farmers report that their allegiance to “their” equipment brand is as solid as it was 5 years ago — if not more so.
On April 8, AGCO announced that it’s expanding its retail agreement with the Rural King store chain to include Massey Ferguson sub-compact, compact and utility tractors.
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The announcement of a partnership between New Holland and Bluewhite was one of the big precision stories of the summer. West Coast New Holland dealers now have the rights to sell, distribute and service Bluewhite’s aftermarket autonomy kits.