Rocky Mountain Dealerships, a leading agriculture and construction equipment dealer, announced today that it has closed the previously announced acquisition of Roydale New Holland, an agriculture dealership in Red Deer, Alberta.
Roydale represents the New Holland agriculture brand and also carries Seed Hawk and Husqvarna equipment. In its most recent fiscal year, Roydale reported approximate revenues of $22 million. This acquisition is the first New Holland agriculture dealership for Rocky Mountain and will be the cornerstone for expansion in a new agriculture product line. Based in Central Alberta, Roydale covers a market area north of our current agriculture locations and opens a new customer base to the Rocky Mountain group. Roydale represents the 12th location added to Rocky Mountain since the initial public offering in December 2007. The former owners of Roydale will stay on with Rocky Mountain as managers. "They are young, energetic, and are intimate with the New Holland product line. That's an exciting combination which augments the strategy of Rocky Mountain." commented Matt Campbell, Chief Executive Officer.
Rocky Mountain represents one of Canada's largest agriculture and construction equipment dealerships and operates a total of 25 dealership branches throughout Alberta, southern Manitoba and southeast Saskatchewan. Rocky Mountain sells, rents and leases new and used equipment, including Case Construction, Case IH agriculture and New Holland agriculture, and numerous other manufacturers including Terex and Dynapac brands, as well as offering product support and finance and insurance products to its customers.