Farmers have long been accused of being color blind and too brand loyal when it comes to their equipment purchases. Red equipment buyers would never think of trying green machinery, and those devoted to blue won’t consider orange.
The unfortunate timing — as it now turns out — of Manitou’s acquisition of Gehl last October has resulted in a major reorganization of the business and the appointment of a new CEO by the French group’s supervisory board.
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In this episode we look at the top factors growers say are impacting their decisions to purchase equipment in 2023. In the Technology Corner, Noah Newman takes a closer look at Precision Planting’s new sprayer technology ReClaim. Also in this episode, Kubota’s 9 month U.S. sales break $5 billion and a preview of Ag Equipment Intelligence’s latest research report “Autonomous Farm equipment: U.S. Farm Adoption & Outlook.”