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On the Record

[Podcast] ‘Best Bets’ for Increasing 2020 Sales

October 11, 2019
In this week’s podcast, we take a look at Ag Equipment Intelligence’s 2020 Dealer Business Outlook & Trends report, specifically examining what dealers said were their “Best Bets” for upcoming year, along with concerns over the rising price of new equipment.
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OEM Dealers Forecast Increase in Precision Hiring

October 11, 2019
Finding and retaining precision farming talent has long been a challenge for equipment dealers, as many look to expand or evolve the scope of their business. While recent years have seen a slowdown in hiring plans, dealers plan to be more aggressive in adding precision specialists during the coming year.
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Is Data the New Cash Crop?

September 27, 2019
Data sharing continues to be a source of both opportunity and irritation within the ag industry. While some farmers have pursued the potential advantages of sharing field data, others are reluctant to grant access, control or ownership of that information to third parties.
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5-Year Precision Revenue Outlook

August 23, 2019
2019 has seen interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer business objectives toward data management for future revenue, according to the seventh annual Precision Farming Benchmark Study.
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On the Record

Are Bobcat and Farmtrac Tractors Returning to the U.S.?

By Kim Schmidt posted on August 23, 2019
The latest episode of On the Record is now available! In this week's episode we discuss two tractor lines that had disappeared from the U.S. market — Bobcat and Farmtrac — that are set to make a return. In the Technology Corner Jack Zemlicka discusses dealers' 5-year precision revenue outlook. Also in this episode, Deere & Co.'s third quarter earnings report and Cervus Equipment's second quarter earnings.
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Sizing Down Autonomous Opportunities

August 9, 2019
Much has been made of autonomous advancements in the ag industry during the last few years, as a possible pathway to increased field efficiencies and a solution to labor shortages.
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Finding the Next Start-Up ‘Unicorn’

July 26, 2019
Even in a challenging ag economy, dealerships are looking for opportunities which can strengthen the business for the future. Acquisitions and consolidation have long been a part of the farm equipment industry. But collaborations and partnerships, especially on the precision farming side, could be key in further developing this side of the business for dealers.
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Post-Planting Mindset of 'Selling Solutions'

July 12, 2019
Summer is typically a prime timeframe for precision salespeople to engage customers on future purchasing decisions. But with many regions dealing with delayed planting this spring, precision specialists have perhaps put off having conversations with customers about technology additions or upgrades.
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On the Record

Could 2020 Be the Year the Ag Equipment Market Bounces Back?

By Kim Schmidt posted on June 28, 2019
The latest episode of On the Record is now available! In this week’s program we discuss how the wet weather and late planting could be setting the stage for improved corn prices and farm equipment sales. Also in this episode: more action in the “Right to Repair” fight, how trade concerns are impacting Canadian equipment sales, and a California law that is creating headaches for dealers.
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Deere Guides GPS Use Among Strip-Tillers

June 28, 2019
Strip-till farmers have typically been among the most progressive adopters of precision technology, embracing tools including variable-rate seeding, implement guidance and unmanned aerial vehicles. But RTK-level correction is often referred to as the most essential technology in a successful strip-till system, given the importance of accurately planting into a narrow strip of soil.
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