Articles Tagged with ''Massey Ferguson''

Massey Ferguson Changes Marketing Tack in Europe

Farmers and custom operators will find a much smaller Massey Ferguson presence at Europe’s major agricultural equipment shows in the future as the AGCO unit puts greater investment into its own events. The change of tack is being led by Francesco Quaranta, vice president of Sales, Marketing & Product Management for Massey Ferguson in the Europe & Middle East region.
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Kubota, Fendt Top European Dealers’ Ranking of Tractor Brands

More than 1,000 farm equipment dealers from 10 European countries participated in a survey aimed at ranking the major tractor brands based on 14 criteria. The overall scores resulted in Kubota and Fendt rated as the top brands in the “Dealers Satisfaction Index” (DSI) for 2018.

The survey was conducted by CLIMMAR, a network of 16 national associations, headquartered in the Netherlands, that represent ag machinery dealers across much of Europe. This year’s study reported how the various tractor brands compared to the results of the study conducted in 2017. 

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