Farmers and custom operators will find a much smaller Massey Ferguson presence at Europe’s major agricultural equipment shows in the future as the AGCO unit puts greater investment into its own events. The change of tack is being led by Francesco Quaranta, vice president of Sales, Marketing & Product Management for Massey Ferguson in the Europe & Middle East region.
“Ongoing change in the farm industry is creating new audiences for Massey Ferguson’s equipment and…
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