On a regional basis, the most significant shifts in 2018 occurred with AGCO’s South American sales, which declined by 3% compared to the previous year.
Deere remained the dominant force in North American ag equipment sales, with an estimated 57% of its total equipment business coming from the U.S. and Canada. An estimated 35% of CNH’s ag equipment sales came from North America. The U.S. and Canada accounted for 23% of AGCO’s equipment sales in 2018.
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In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns.
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