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ClearFlame CEO Talks John Deere Investment, Future of Clean Fuel Engines

May 15, 2022 | Posted in Technology

In late 2021, John Deere announced an equity investment in ClearFlame Engine Technologies, “a growing start-up dedicated to the development of clean engine technology” based out of Geneva, Ill.

How Do CNH Industrial & Deere’s Tech Stacks Compare?

May 15, 2022 | Posted in Technology

Both CNH Industrial and John Deere consider their technology stack, a set of technologies stacked together to build an application, central to their companies’ strategies for growth.

Deere Establishes Allied Agreement for Distribution with Grady Twin Pak Balers

May 11, 2022 | Posted in Ag Equipment Business

As part of the agreement, select U.S. John Deere dealers, will begin distributing Twin Pak branded three-string balers beginning in 2023 with plans to further expand distribution as capacity expands.

Ag Equipment Intelligence Lists

What Acquisitions & Investments Did Major Line OEMs Make in 2021?

April 18, 2022 | Posted in Mergers & Acquisitions

In the latest installment to its ongoing “LISTS” series, Ag Equipment Intelligence has compiled a list of all the publicly announced acquisitions and investments major line manufacturers made in 2021.

Rising Commodity Prices Mean 'More Machinery Demand in Future Years'

March 28, 2022 | Posted in Commodities

“The read from investors is that higher global crop prices will spur more machinery demand in future years,” Barclays analyst Adam Seiden said in a March 22 interview with Bloomberg.

John Deere Enters Joint Venture with SurePoint Ag Systems

March 24, 2022 | Posted in Technology

Deere & Company has entered into a joint venture with SureFire Ag Systems and its subsidiary, SureFire Electronics, a leader in planter fertilizer and sprayer mixing systems based in Atwood, Kansas. The joint venture will operate under the brand names SurePoint Ag Systems and SurePoint Electronics.

John Deere Expands Access to Self-Repair Resources

March 21, 2022 | Posted in Ag Equipment Business

In 2023, the company will roll out an enhanced customer solution that includes a mobile device interface, and the ability to download secure software updates directly to embedded controllers on select John Deere equipment with 4G connections.

Deere Launches DB MaxEmerge 5e Planter in Brazil

March 15, 2022 | Posted in Ag Equipment Worldwide

John Deere announced in February the launch of its DB MaxEmerge 5e planter in Brazil. The planter is added to a portfolio that already had the ExactEmerge and MaxEmerge 5 models, but now the company says it offers its “intermediary” version of the machine.

Deere Announces Leap Ambitions, Outlines Goals Through 2030

March 15, 2022 | Posted in Ag Equipment Business

Along with announcing its first quarter earnings on Feb. 18, Deere & Co. announced new goals it calls the Leap Ambitions. The goals are linked to the company’s Smart Industrial Strategy and operating model Deere first introduced in 2020.

UPDATED: Manufacturers, Dealers React to War in Ukraine

February 28, 2022 | Posted in Ag Equipment Worldwide

The Russo-Ukrainian War began Feb. 24, 2022, with the Russian invasion of Ukraine and has caused a series of problems for ag equipment manufacturers, dealers and farmers operating in the country.

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[On The Record] AGCO Puts Plan in Place to Promote Dealer Growth

In this episode of On the Record we take a look at AGCO's recently introduced Transformational Assessment Process (TAP) for its North American production ag dealers. In the Technology Corner, Michaela Paukner examines how CNH Industrial and John Deere's tech stacks compare. Also in this episode, the latest earnings reports from Deere & Co. and Kubota.

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