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John Deere Bets on Satellite Technology for Precision Ag

January 19, 2023 | Posted in Technology

John Deere has recently been working with the satellite industry and will be picking a low-orbit satellite partner to help solve connectivity issues with farmers.

John Deere Announces its 2023 Startup Collaborators

January 9, 2023 | Posted in Technology

Deere & Company has released the names of eight companies chosen for its 2023 Startup Collaborator program. The Startup Collaborator was launched in 2019 and helps John Deere enhance precision technology in its agriculture and construction equipment.

John Deere Spends More on Dealer Incentives, R&D in 2022

December 22, 2022 | Posted in Data & Trends

On Dec. 15, John Deere filed its 10-K annual report with the SEC, which includes details about the manufacturer’s operations outside its normal earnings reports.

Majors Plan for Electric, Alternative Fuel-Powered Equipment

December 15, 2022 | Posted in Alternative Power Sources, Electric Machinery

During the Major line OEM panel at this year’s Ag Equipment Intelligence 2023 Executive Briefing on Dec. 9, executives from 5 of the majors spoke about the main challenges impacting the ag equipment industry in the next 5 years.

John Deere’s Autonomy Plan: Late 2022 Investor Call Notes

December 15, 2022 | Posted in Analysis & Commentary

In the Dec. 4, 2022, edition of Upstream Ag Insights, Shane Thomas highlighted a couple of interesting comments in the John Deere investor call.

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John Deere Reports Unfinished Inventory Reaches ‘More Normalized Level’

December 15, 2022 | Posted in Earnings Reports

In its latest earnings release on Nov. 23, John Deere Director of Investor Relations Brent Norwood stated the company had cleared around $400 million of partially complete machines in its production and precision ag segment in its 4th quarter.

[Technology Corner] Inside Look at Deere's Re-Entry Into Strip-Till

November 4, 2022

We got an up-close look at the machine in action at the John Deere Training Center — the ST16 Drawn model, one of five different units available. Each offers a variety of shanks, coulters and row-spacings. I caught up with Deere Product Tillage Manager Steve Sporrer and asked him why the company is re-entering the strip-till game, and how the new unit pairs with their precision technology.

Deere Invests $29.8 Million to Shift Production from China to U.S.

October 21, 2022 | Posted in Ag Equipment Worldwide, Chinese Ag Machinery Market

According to an Oct. 13 report from SeekingAlpha, Deere is expanding its factory in Thibodaux, La., and adding 70 jobs.

John Deere to Reestablish Stake in Strip-Till Equipment Market

October 15, 2022 | Posted in Equipment & Equipment Sales

According to industry sources, select Midwest John Deere dealers are currently demoing new Deere-branded strip-till machines. The new unit is reportedly designed by shortline toolbar manufacturer Environmental Tillage Systems.

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Analyst Forecasts 4-6% Growth for 2023 Large Ag Equipment Sales

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Greeneye Technology Goes Farmer Direct Through FBN

In this episode of On the Record, we discuss how farmers and dealers view the recently announced collaboration agreement between Farmers Business Network and Greeneye Technology. In the Technology Corner, Noah Newman covers what majorline OEMs had to say about the future of autonomy with dealers at the 2023 Precision Farming Dealer Summit. Also in this episode, a look at CNH Industrial's fourth quarter earnings, the state of dealer M&A activity and Unverferth's acquisition of tillage equipment manufacturer Orthman Manufacturing.

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