AGCO Extends Deal with Rural King, Dealers Not Surprised

 On April 8, AGCO announced that it’s expanding its retail agreement with the Rural King store chain to include Massey Ferguson sub-compact, compact and utility tractors.

Most Massey Ferguson dealers that Ag Equipment Intelligence surveyed said they weren’t surprised by the announcement. While some believe it’s good move to expand the brand’s exposure, others say AGCO has taken a product with value and turned it into a commodity.

Last June, AGCO revealed that it would…

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