AGCO Corp. cited “EPA compliance and diminishing volumes resulting in an ever-changing industry landscape” when it announced it would discontinue production of its SpraCoupe compact, self-propelled sprayers for the North American market in 2013. The decision to dump the sprayer left dealers to figure out how to fill the gap in their product lines.
“If we followed the ‘brand purity doctrine’ [of the major manufacturers] it would have been a major shock,” Greg Simpson told …
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