Are U.S. Farmers More or Less Loyal to Equipment Brands Today?

While many farm equipment dealers believe that loyalty to specific equipment brands of ag machinery has diminished over the years, replaced by demanding, price shopping farm operators, that’s not what a majority of the farmers surveyed by Farm Equipment magazine say. If anything, farmers report that their allegiance to “their” equipment brand is as solid as it was 5 years ago — if not more so.

The survey was conducted in November via email and…

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Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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