For years, there has been anecdotal evidence that there are pockets of strip-till growth, a niche that began to be commercially served by manufacturers in the 1990s. Evidence comes from both the farm and the dealership levels, with local ambassadors for the practice promoting the benefits and converting neighbors and customers. These are encouraging stories that reinforce the commitment strip-tillers make, along with the challenges they face and rewards they earn. The objective of this report is to create a “how to” guide for dealers not yet operating within the strip-till market and provide them with insights from farmers and dealers on what it means to carry, sell and service strip-till equipment.