Prospects for dealers and machinery manufacturers at the beginning of last year looked less than promising as far as tractor sales were concerned as the slide in demand experienced through 2019 continued into the first four months of 2020.
Tractor sales activity across Europe has been dampened by COVID-19 restrictions and in some countries by weather and politics-related factors that have impaired farmers’ willingness to invest in new power units.
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In this episode of On the Record, New Holland Agriculture President Carlo Lambro talks about the future of the company's North America network. In the Technology Corner, Noah Newman takes a look at the recently award-winning One Smart Spray system.