Prospects for dealers and machinery manufacturers at the beginning of last year looked less than promising as far as tractor sales were concerned as the slide in demand experienced through 2019 continued into the first four months of 2020.
Tractor sales activity across Europe has been dampened by COVID-19 restrictions and in some countries by weather and politics-related factors that have impaired farmers’ willingness to invest in new power units.
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In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead.