Items Tagged with 'ag technology'


The OEM-Customer Relationship in Ag: What Growers Want

Equipment manufacturers today recognize the importance of designing and developing cutting-edge, innovative product offerings meant to meet the ever-changing needs and wants of customers. But, according to a recent AEM research report conducted by Clutch, they aren't always well-equipped to maximize their relationships with those who use the machinery they produce.
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On the Record

McKinsey Report Studies Farmer Behaviors

In today's newscast we discuss the results of McKinsey & Co.’s farmer behaviors survey, Western Equipment’s new facility, SEMA Equipment’s consolidation, United Ag & Turf’s merger, bankers’ increased optimism of ag prospects, the new partnership between Farmers Edge and Raven Industries, Rocky Mountain Dealerships’ and Cervus Equipment’s first quarter earnings, and John Deere’s second quarter earnings.
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From the Desk of Dave Kanicki

New Ag Tech: Just a Start

When it comes to the new technology that’s reshaping the farm equipment business, dealers can’t afford to ignore the changes. We can disagree, we can dislike and, maybe we can delay the impact of these changes. But we can’t deny that big changes are underway.
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Technology Corner

A Growing Precision Customer Gap?

At last week’s National Farm Machinery Show in Louisville, I had the opportunity to talk with suppliers about how and why precision farming dealer networks are evolving in the industry.
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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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