The results of this year’s Big Dealer Report found the continuation of a trend noted in the 2021 Big Dealer Report: Caterpillar dealers are separating from their AGCO business, particularly within the last few years.
The UK agricultural machinery sector has experienced an unprecedented level of lead franchise changes in 2020, driven largely by John Deere’s dealer scale ambitions but also a revised policy for AGCO’s multi-brand distribution.
During the last several years, a growing majority of dealers have either established a separate department for precision farming or designated a precision farming specialist as the primary salesperson for ag technology.
Unlike the Deere & Co. attempt to acquire Precision Planting that ended up getting sidetracked by antitrust concerns, AGCO was able to close the deal to in less than 2 months.
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The announcement of a partnership between New Holland and Bluewhite was one of the big precision stories of the summer. West Coast New Holland dealers now have the rights to sell, distribute and service Bluewhite’s aftermarket autonomy kits.