The results of this year’s Big Dealer Report found the continuation of a trend noted in the 2021 Big Dealer Report: Caterpillar dealers are separating from their AGCO business, particularly within the last few years.
The UK agricultural machinery sector has experienced an unprecedented level of lead franchise changes in 2020, driven largely by John Deere’s dealer scale ambitions but also a revised policy for AGCO’s multi-brand distribution.
During the last several years, a growing majority of dealers have either established a separate department for precision farming or designated a precision farming specialist as the primary salesperson for ag technology.
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In this episode we look at the top factors growers say are impacting their decisions to purchase equipment in 2023. In the Technology Corner, Noah Newman takes a closer look at Precision Planting’s new sprayer technology ReClaim. Also in this episode, Kubota’s 9 month U.S. sales break $5 billion and a preview of Ag Equipment Intelligence’s latest research report “Autonomous Farm equipment: U.S. Farm Adoption & Outlook.”