The results of this year’s Big Dealer Report found the continuation of a trend noted in the 2021 Big Dealer Report: Caterpillar dealers are separating from their AGCO business, particularly within the last few years.
The UK agricultural machinery sector has experienced an unprecedented level of lead franchise changes in 2020, driven largely by John Deere’s dealer scale ambitions but also a revised policy for AGCO’s multi-brand distribution.
During the last several years, a growing majority of dealers have either established a separate department for precision farming or designated a precision farming specialist as the primary salesperson for ag technology.
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In this episode of On the Record we take a look at the how dealer optimism has continued to fall, hitting a near record low, in May. In the Technology Corner Michaela Paukner follows up her last segment with a look at AGCO’s tech stack. We also discuss the California’s Occupational Safety & Health Standards Board’s rejection of a petition to amend a 70s era regulation limiting autonomous equipment. Also in this episode a look at Kubota’s dealer development plans and the full-line and tractor manufacturer results of EDA’s dealer manufacturer relations report.