The UK agricultural machinery sector has experienced an unprecedented level of lead franchise changes in 2020, driven largely by John Deere’s dealer scale ambitions but also a revised policy for AGCO’s multi-brand distribution.
Apart from the dealership groups that have grasped the opportunity to expand, Case IH and Kubota have benefited most from the knock-on effects of changes that for several dealers came into effect last month.
Sharmans Agricultural, a 6-store operation in eastern England…
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