But having just returned from last week’s first-ever Dealership Minds Summit in Kansas City, the imagery of the red zone — that spot on the field where opportunities are the greatest — seems appropriate.
Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), discusses the intricacies of combining two different dealership cultures into one organization.
Michelle Becker is taking on new responsibilities as Precision Equipment continues on its growth path. The executive administrator is now project coordinator for the group and will oversee a variety of projects to assure they're accomplished on time, within budget and producing the expected results.
When discussions started about Elder Implement being the subject of Farm Equipment’s 2012 “Dealership Minds” project, the dealer group was comprised of five John Deere locations scattered throughout eastern Iowa.
When customers see a dealer as a source of information, the perceived value of the dealer increases. Customers want a great price on equipment, but they also want the knowledge to support and stand behind that equipment.
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In this episode of On the Record, we take a closer look on AGCO’s unfinished inventory, which is the highest it’s been in 2 years. In the technology corner, we take a look at Precision Planting's new tools for automating soil sampling. Also in this episode, the results of a Farm Equipment poll on OEM new equipment lead times and an update on the UAW-CNH strike.