But having just returned from last week’s first-ever Dealership Minds Summit in Kansas City, the imagery of the red zone — that spot on the field where opportunities are the greatest — seems appropriate.
Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), discusses the intricacies of combining two different dealership cultures into one organization.
Michelle Becker is taking on new responsibilities as Precision Equipment continues on its growth path. The executive administrator is now project coordinator for the group and will oversee a variety of projects to assure they're accomplished on time, within budget and producing the expected results.
When discussions started about Elder Implement being the subject of Farm Equipment’s 2012 “Dealership Minds” project, the dealer group was comprised of five John Deere locations scattered throughout eastern Iowa.
When customers see a dealer as a source of information, the perceived value of the dealer increases. Customers want a great price on equipment, but they also want the knowledge to support and stand behind that equipment.
Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.
In this week's episode, we cover Titan Machinery's strong second quarter of fiscal year 2022, which saw revenues increase 24.4%. In the Technology Corner, Michaela Paukner shares a close look at 360 Yield Center's 360 RAIN autonomous irrigation system. Also in this episode, the Ag Economy Barometer shows farmer sentiment recovered slightly in August, Raven Industries' Senior Director of Global Sales Sarah Waltner shares some opportunities for the technology company after its acquisition by CNH Industrial closes. Finally, Ben Thorpe takes a look at the latest forecast for net cash farm income, which is estimated to be up 17% in 2021.