Despite increasing farm commodity prices, particularly grain and dairy, the major farm equipment makers — AGCO, CNH and John Deere — are forecasting flat to moderately rising sales of ag equipment in 2011 compared with last year.
John Hopper remembers attending an implement dealers’ conference 10 or 15 years ago, and one of the talks he sat in on was called, “How to Make Your Business Bulletproof.”
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In this episode of On the Record, New Holland Agriculture President Carlo Lambro talks about the future of the company's North America network. In the Technology Corner, Noah Newman takes a look at the recently award-winning One Smart Spray system.