Items Tagged with 'Eric Raby'

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Press Release

CLAAS and Butler Machinery Announce Transition Plan, Ensuring Continued Service and Support for Dakota Farmers Through 2026

CLAAS and long-time combine dealer, Butler Machinery Company, will be starting another chapter in a professional journey that has lasted more than 25 years. The joint transition plan laid out by the OEM and current dealer features a “long runway” to ensure that CLAAS customers will receive continuous service and parts support as new CLAAS dealerships are established in the region.


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On the Record

Which OEM Leads in R&D Spending?

In this episode of On the Record, we take a look at how the publicly traded OEMs stack up when looking at R&D spend as a percentage of ag equipment sales. Noah Newman joins us from the FIRA show in Fresno, Calif., in the Technology Corner to discuss GUSS Automation. Also in this episode: Claas talks about their dealer network and we look at the first 9-months of large ag equipment sales for 2022.
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Dealer Structures: Europe, North America a World Apart

European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.
On Day 2 of Agritechnica, Erik Hogervorst, owner of Wout Hogervorst V.O.F., a dealership in the Netherlands, and president of CLIMMAR (European dealer association) and Eric Raby, president/GM-Sales of Claas North America gathered in Hall 9. Much of the conversation was a comparing and contrasting of the European vs. North American dealer networks.
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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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