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Ground vs. Aerial Based Ag Tech

December 18, 2023 | Posted in Electric Machinery, Equipment & Equipment Sales

A recent article from Software is Feeding the World (SFTW) discussed the different aerial tech options available today for traditionally ground-based farm operations. The table shows examples of these different operations and companies that operate in those spaces.

Herbicide GUSS Receives CES 2023 Innovation Award

January 4, 2023 | Posted in Autonomous Ag Machinery

GUSS Automation’s Herbicide GUSS is the recipient of the CES Innovation Award honoree presented by Consumer Technology Association and will be recognized at CES 2023

[Technology Corner] FIRA USA: Discussing the Future of GUSS Automation

October 21, 2022

We’re taking the Technology Corner on the road to FIRA USA 2022, the premiere ag robotics and technology forum at the Convention Center in downtown Fresno, California. When you walk in, the first thing that catches your eye is GUSS – the autonomous sprayer for orchards and vineyards.

On the Record

Which OEM Leads in R&D Spending?

October 21, 2022

In this episode of On the Record, we take a look at how the publicly traded OEMs stack up when looking at R&D spend as a percentage of ag equipment sales. Noah Newman joins us from the FIRA show in Fresno, Calif., in the Technology Corner to discuss GUSS Automation. Also in this episode: Claas talks about their dealer network and we look at the first 9-months of large ag equipment sales for 2022.

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Pöttinger Reports $544.6 Million in Revenue for Fiscal Year 2024

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[Technology Corner] What an OEM Partnership Means to an Autonomy Startup

The announcement of a partnership between New Holland and Bluewhite was one of the big precision stories of the summer. West Coast New Holland dealers now have the rights to sell, distribute and service Bluewhite’s aftermarket autonomy kits.

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