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John Deere to Crop Input Companies: 'Your Margin is My Opportunity'

Disruption by complements theory applied to agricultural inputs
It is commonly quoted that Jeff Bezos said “Your margin is my opportunity” in seeing the “large” margins of competitive retailers or the margins in other industries that Amazon had not expanded to, inferring Amazon could one day absorb that margin in their business.
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Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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