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Michaela Paukner

Michaela Paukner is the associate editor of Strip-Till Farmer and Precision Farming Dealer. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.

mpaukner@lessitermedia.com

Articles

ARTICLES

[Technology Corner] Dealers, Customers Benefit from Titan Machinery-Augmenta Partnership

By Michaela Paukner posted on May 6, 2022

This week's Technology Corner takes a closer look at how Case IH dealer Titan Machinery is partnering with agtech company Augmenta to offer customers a smart and automated variable rate application system.

[Technology Corner] Autonomy Goes Mainstream with Deere’s Autonomous 8R Tractor

By Michaela Paukner posted on January 14, 2022 | Posted in Technology

John Deere revealed a fully autonomous tractor at CES 2022 earlier this month. The company says the machine is ready for large-scale production and will be available to farmers in time for fall tillage operations.

[Technology Corner] Ohio Dealer Uses 2004 GPS Receivers to Help Customers Amid Shortages

By Michaela Paukner posted on October 28, 2021

Supply chain shortages have some dealers digging out decades-old precision equipment to help their customers get crops off the fields. Ohio staff at John Deere dealer Ag-Pro are putting GPS units from 2004 back to work, according to a recent story from Reuters.

[Technology Corner] Kubota to Acquire AgJunction for $72.8M

By Michaela Paukner posted on October 14, 2021

Kubota Corp. plans to acquire AgJunction, a company that develops guidance, autosteer and autonomy technology, for $72.8 million. AgJunction announced the acquisition on Oct. 8. The company plans to hold a special meeting for shareholders in November to seek approval for the acquisition, and the transition would likely close shortly after approval.

[Technology Corner] Precision Loan Program Could Help Growers, Dealerships Generate More Revenue

By Michaela Paukner posted on October 1, 2021 | Posted in Technology

A new bill introduced in the U.S. Senate would provide loan financing to farmers and ranchers to purchase precision agriculture equipment.
Sen. Deb Fischer, R-Neb., and Sen. Amy Klobuchar, D-Minn., announced the Precision Agriculture Loan Act on Sept. 15. It’s the first federal loan program dedicated entirely to precision agriculture.

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In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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