Kubota Invests in U.S.-based AgTech Startup

Kubota Corp. has invested in Parcel THRIVE Inc., a U.S. startup company that provides a collaboration platform to offer a wide range of products and services in one place throughout the production value chain of mainly fruits, vegetables and nuts from the procurement of equipment, machineries, seeds, fertilizers, and other necessities.
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John Deere Enters Joint Venture with SurePoint Ag Systems

Deere & Company has entered into a joint venture with SureFire Ag Systems and its subsidiary, SureFire Electronics, a leader in planter fertilizer and sprayer mixing systems based in Atwood, Kansas. The joint venture will operate under the brand names SurePoint Ag Systems and SurePoint Electronics.
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New ePowertrain Unit Created at Eaton

Focused on EV transmission, reduction gearing, differential portfolio

Power management company Eaton, Galesburg, Mich., announced on Feb. 22 that its Vehicle Group has formed a new ePowertrain business unit, which will focus on products from Eaton’s electrified vehicle (EV) transmission.

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Eaton Enters Low-Voltage Power Market

Components eliminate hydraulics for agriculture.
Power management company Eaton, Galesburg, Mich., announced on Feb. 9, 2022, its Vehicle Group now offers an array of low-voltage electrical components that fulfill growing power and control requirements, including conversion, protection and distribution for commercial vehicles and off-highway applications.
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Kubota Corp. Announces North America R&D Unit

Kubota Corp. has begun research and development to make autonomous agricultural robots and other future farming technologies a reality at the North America Research & Development Unit established in January this year as a new research group in the United States.
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