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Dealers on the Move

Henderson Implement and Outdoor Power Co., Columbia, Mo., has acquired Modern Farm Equipment, a single store New Holland Dealer in Fulton, Mo., reports the Fulton Sun.

Though the sign out front doesn't say it yet, Modern Farm Equipment Co. has a new name. The farm implement company, originally opened in 1958, was sold to the Columbia-based Henderson Implement and Outdoor Power Co. in October, Sales Manager Jeff Threlkeld said.

The sale was spurred by a desire to grow Modern Farm's reach, sales manager Jeff Threlkeld told the paper.

"Everybody seems to be very satisfied with the change. We are doing business like we have always done," he said. "We currently still carry all previous lines, and we have added some new lines, including Stihl chainsaws and hand held equipment."

Besides a new business system, Threlkeld said the company will be easily recognizable to long-time customers.

"We have been able to keep all the employees, so we still have all our years of experience behind us," he said. "We are ready to go, and ready to help the community with their needs, just like we have always been."

The full article is available here.