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Dealers’ 2023 Revenue Forecasts Favor Aftermarket Over Wholegoods

Ag Equipment Intelligence’s latest Dealer Business Outlook & Trends survey saw a notable drop-off in optimism in dealers’ new and used wholegoods revenue forecasts. This, alongside a sharp increase in parts and service revenue optimism, paints a picture of just how strongly equipment shortages and price increases have changed dealers’ future expectations.

Dealer optimism in the previous report was driven by sharp economic recovery following the crash seen during the COVID-19 pandemic. Farmers’ government…

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