How Close Has Deere Come to Reaching Sam Allen’s BHAG?

In 2011, Samuel Allen, then CEO and chairman of Deere & Co., set the nearly doubling of the company’s sales by 2018 as his Big Hairy Audacious Goal (BHAG). Allen retired earlier this year and while Deere fell short of his $50 billion vision, it has made solid progress in increasing overall company sales.

At the time when Allen revealed his big plans for the company, a Wall Street Journal report estimated that to meet…

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