In uncovering the ag equipment industry’s financing sentiments, it became clear the future of how financing operates in the industry will be tied to many other long-standing trends. Ag equipment’s increasing technological abilities, rising input costs, changing crop prices, American politics and industry consolidation — among farmers, dealers and financiers — will all play a role in the future of ag equipment financing.

Brand Loyalty in the Farm Equipment Business offers an essential business strategy tool to help you better understand and position your dealership’s unique selling proposition, products and overall value against your competition amid an ever-shifting ag equipment landscape. It offers a tool to help you be better informed and prepared to align your dealership and the brands you represent with the right customers, at the right time and with the right message.

Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.

To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence compiled the results of the Rural Lifestyle Dealer Business Trends & Outlook reports dating back to 2014. This analysis breaks down dealers’ forecasted revenue changes, equipment unit sales, brand offerings and more.

A Breakdown of the USDA Censuses of Agriculture from 2002-2022, examining how farmers are spending, what equipment they’re using and what crops they’re growing. This is a recommended tool for manufacturers and dealers to understand how the demographic of their customer base is set to change in the coming years, particularly when it comes to what they will buy and what they will grow.

The Dealer Business Outlook & Trends Farm Equipment Forecast has become the must-have business planning tool for the equipment dealer, manufacturer, consultant and other key players in the Ag equipment industry. Featuring data compiled from more than 100 North American dealer survey respondents, there is no comparable source of North American farm equipment industry data and analysis.

Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.

Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers. This report is updated annually in April.

Rural lifestyle dealers are forecasting 2023 to be their most unique year in the last decade. These dealers, who serve homeowners, hobby farmers, landscape contractors and municipalities, had a strong 2022, but are predicting new challenges for 2023. After dealing with — and continuing to battle — a mix of supply chain issues, rising interest rates and increasing costs of new equipment, their outlook has shifted vs. previous years.