In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead. 

In this episode of On the Record, we take a look at farmer sentiment and how it’s being boosted by their strong 2022 profits. In the Technology Corner, Noah Newman discusses Indianapolis-based agtech company Smart Apply and their Intelligent Spray Control System. We also take a look at John Deere’s production ag equipment backlogs and what it spent on R&D in 2022. And finally, dealers are reporting that the rate of used equipment price increases is slowing, though they remain up year-over-year.

In this episode of On the Record we review John Deere’s plan for autonomy. In the Technology Corner Now Newman discuss new developments with Sabanto’s autonomy system. Also in this episode, the capital investment index from Purdue University’s Ag Economy Barometer drops again and highlights from the 2022 Cost of Doing Business Study.