While John Deere’s policy of sacking what they see as under-performing or less ambitious dealers in favor of enlarging the territories of those regarded as more capable and committed ones, AGCO’s Route 66 policy is a little more benign as managers seek to separate Massey Ferguson, Fendt and Valtra distribution channels.
AGCO, a worldwide manufacturer and distributor of Challenger, Fendt, Massey Ferguson and Valtra brands has adopted a 2-tier distribution model that will support South African dealers directly from the region’s headquarters in Johannesburg, effective from Oct. 1, 2020.
Distortions in the registrations data used to monitor tractor sales in the United Kingdom have resulted in figures for 2019 that appear to show some growth, when, in fact, a drop in sales was the reality.
"We’re going to continue to treat our Fendt and Valtra products as niche brands in North America." — Doug Griffin, Vice President Marketing – North America, AGCO Corp.
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